Wednesday, October 30, 2019

White-collar crime and criminal theories Essay Example | Topics and Well Written Essays - 500 words

White-collar crime and criminal theories - Essay Example Based on the rational choice theory, individuals engage in crime deliberately, and they have the conscious that the act they engage in is criminal. The theory also holds that people engage in white-collar crime on their own and as a result of their own free will (Shover & Hochstetler 2). The rational choice theory states that individuals willing to engage in white-collar crime first evaluate their actions. Based on their evaluation of the situation, the individual then makes an assessment on whether there is a possibility that they will complete the action without any sanctions. The rational choice theory is also states that people who carry out white-collar crime tend to be motivated to do so because of the desire to make illegal gains (Shover & Hochstetler 4). The theory further argues that the entities and individuals engaging in white-collar crime know the consequences of such a crime, but they choose to ignore these consequences and engage in crime regardless of the consequences. For example, a white-collar crime like fraud is carried out intentionally with the aim of getting unscrupulous gains. Corporate entities also engage in white-collar crime intentionally since they know the consequences of such crime (Vito and Jeffrey 63). The other theory, which explains white-collar crime, is the social disorganization theory. According to this theory, the factors around a person have a profound impact on the possibility to commit a crime. The conflicts and inconsistency of institutions play a key role in determining whether the white-collar crime will be committed (Payne 224). The key theorist who advanced the social disorganization theory was Edwin Sutherland. According to him, the social disintegration of society can be regarded as the basis upon which white-collar crime takes place. The disorganization of institutions contributes to white-collar crime since it enables criminals to have an easy way.

Monday, October 28, 2019

What Is the Marketing Mix and Why Is It Important Essay Example for Free

What Is the Marketing Mix and Why Is It Important Essay The marketing mix is defined as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The marketing consists of the four P’s which are product, price, place and promotion. The product is something that satisfies the customers need. Marketers need to know about their product so that they can market to their target customer. Price is the amount of money that the customer pays to get the product. The marketer needs to know the cost of the product and understand how much the customer is willing to pay to obtain that product. Place stands for the distribution of the product and describes the processes that are taken place to get the product from the suppliers and producers of the product to the market place where it is ready for purchase. Promotion is the way that the marketer can communicate and persuade their target customer to purchase their item. Promotion includes advertising, personal selling, direct marketing and synchronous marketing. This is important to a marketing manager as they are wanting the consumer to purchase their product. There are three other P’s that have been added to the marketing mix and these form the extended marketing mix. These include people, processes and personal evidence. People are a key tool in marketing as they are able to form relationships with customers to promote sales or if trained incorrectly can turn people away from a sale. The process in marketing is important for customer relations also. If one step in the process such as the delivery of a good is done poorly, the consumer will be a â€Å"bad ambassador† for the company. Physical evidence entails examining every aspect that customers use in their perceptual field to assess such a service. This is also an important field in marketing as the customer controls the purchase. For an effective marketing campaign, all aspects of the marketing mix should be considered to achieve the company’s marketing objectives by delivering value to customers. When looking at the 7 P’s, we notice that these all come from the sellers’ side, not the consumers. Therefore, the marketing experts have also created 4 C’s in terms of customer’s wants and needs. These include Customer needs and wants, Cost to the customer, Convenience and Communication. The customers’ needs and wants are important as the need of the customer is the first step in the product purchase process. If there is no need or want from the customer, there will be no purchase. The cost to the customer is also important.

Saturday, October 26, 2019

The Contrast between Gothic Architecture and Romanesque Architecture Es

The Romanesque and Gothic architecture period both occurred during the Middle Ages with the Gothic period taking place during the later half. Gothic and Romanesque architecture were related in many ways, but they also contrasted in style too. Over time, masons began to test the waters and push the limits. They thought of new ways to add lighting and ways to allow more height to the building without it being to heavy and weak. Many of the reasons for the change in styles had a lot to do with society and the changes it faced. There was a greater intensity occurring in piety and literature. The Gothic style embodied this new urban society. Romanesque and Gothic shared similar characteristics, but Gothic architecture was a greater departure from its previous predecessor. The Romanesque architecture style, which occurred during the late 11th century to the middle 12th century, literally means â€Å"roman-like† architecture. The Romans, who were inspired by the Etruscans, used barreled and groined vaulting. Romanesque architects later adapted the use of rounded arches, giving the style its name. The Romanesque style, being inspired by the Roman architecture, used the plan of the basilica style. Romanesque cathedrals were not originally designed for aesthetic purposes. Romanesque style replaced flat wood ceilings with stone vaulting. It was one of the first styles to use mainly all stone, but the walls of the Romanesque cathedrals were built very thickly. They were almost like a fortress. Romanesque cathedrals had few windows as a result of their thick walls so the churches were very dark. In a sense, this echoed the life that was outside of these sanctuaries’ walls during the Middle Ages. Some Romanesque characteristics in architecture wer... ... the use of colorful stained glass windows and flying buttresses. The Gothic style was something awe-inspiring. Masons challenged gravity to create works of art that literally reached the heavens. Works Cited Camille, Michael. Gothic Art: Glorious Visions. Upper Saddle River (NJ): Prentice Hall, 1996. Print. Camille, Michael. Gothic Art: Glorious Visions. Upper Saddle River (NJ): Prentice Hall, 1996. 12. Print. Frankl, Paul, and Paul Crossley. Gothic Architecture. New Haven: Yale UP, 2000. Print. Mike. "The Evolution of Gothic Architecture." Aquinas Multimedia. Aquinas Multimedia, 12 May 2008. Web. 10 Apr. 2014. . Wilson, Christopher. "Thirteenth-Century Gothic." The Gothic Cathedral: the Architecture of the Great Church 1130-1530. Reprinted ed. London: Thames & Hudson, 2008. 91-120. Print.

Thursday, October 24, 2019

Advertising in America :: Essays Papers

Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash. Advertising in America :: Essays Papers Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash.

Wednesday, October 23, 2019

Outcomes and Evalustion of Community Health Project

Outcomes and Evaluation of Community Health Project It is important to evaluate any public health program to determine its contribution and health impact on the population it was designed to help, in addition to its sustainability. Processes should be established during the inception of the program to establish a baseline, and methods of gathering data, which would be used for this evaluation. The RE-AIM evaluation model was chosen to guide the process of evaluating the American Indian Diabetes Program (AIDP). This paper examines how the AIDP program’s methods and results will be measured and evaluated to ensure the best possible outcomes. Elements of the Evaluation Model The RE-AIM model is specifically well suited for evaluating the population based-impact of large public health programs. It contends that some more effective, expensive, programs that conduct trials using a highly motivated population, are usually not generalizable to the real world. It is preferable for a program to have a more realistic efficacy goal, reach more people, and achieve a larger adoption by communities and policy makers, a program that is implemented as intended, and results in behavioral change that is maintained over the long term (Glasgow, Vogt, & Boles, 1999). The name RE-AIM is an acronym that stands for reach, efficacy, adoption, implementation, and maintenance. The five RE-AIM dimensions are each given a 0 to 1 (or 0% to 100%) score during program evaluation (Glasgow et al. , 1999). It is suggested that the program’s implementation be evaluated over a period of at least 6 months to a year, and 2 years or longer for the maintenance portion of the program (Glasgow et al, 1999). This model is appropriate to use as a framework for evaluating the AIDP because it works well with programs that seek to reach large numbers of people. In the AIDP we will be attempting to screen the entire adult Indian reservation population for diabetes or pre-diabetes. The model also works well with programs that require more than one intervention. This program offers both preventative and disease management interventions. We will be evaluating the marketing, screening, and the education process of the diabetes prevention side of the program by taking an initial census of the reservation adult population (age 18 and older), and comparing that number with those who participate in the screening and attend educational classes. This will demonstrate the programs reach. â€Å"Screening for type 2 diabetes in high risk populations is widely recommended† because epidemiological studies have shown evidence to suggest that 30% to 50% of all diabetics are undiagnosed (Goyder, Wild, Fischbacher, Carlisle, & Peters, 2008, p. 370). This could be especially true for the American Indian. We will also be doing further tests on those who have been shown to be pre-diabetics and diabetics. Both groups plus family members will go through diabetes education courses. Those with pre-diabetes would be rechecked every six months the first year and every six months in following years, with telephone follow-up on diet changes and exercise progress in between. All data would be recorded for future evaluation. The diabetics would be seen quarterly and all test results, patient compliance to diabetes management practices, along with physical improvement or complications would be utilized for evaluation via record review. It would be necessary to obtain patient consent prior to their participation in the program. Measurable Objectives There are four main objectives this program would be seeking to achieve: behavioral changes, early diabetes detection, improved communication, and better monitoring in disease management. The expected early detection of pre-diabetes and new cases of diabetes would be high, perhaps 14. 2% or higher during the initial adult population screening, since diabetes among American Indians is more than twice that of white Americans which by comparison is 7. 1% (CDC, 2011). Behavioral changes would be measured at all levels of the program. After a baseline behavior survey was taken, at six months and a year, population behavior changes would be measured by telephone surveys. Those with pre-diabetes would come in for weight checks every three months, after receiving the healthy diet and exercise education and weight loss counseling if necessary. Any weight improvements based on each individual’s ideal weight for height and gender, as well as their 6 month fasting blood glucose results, along with patient’s description of iet and exercise routine which would be scored from 1 to 5 with 5 being best, this should indicate behavioral change. These changes would be tracked and averaged to determine the overall result. Because the American Indian population is so far behind in healthy behaviors than the rest of the population, there needs to be a 20% improvement in lifestyle changes. Behavior changes are especially necessary in people who have bee n diagnosed with diabetes. After attending the diabetes disease management training, patients would be monitored for following the guidelines. They would be expected to take their medication as directed, check their blood sugar twice a day a couple hours after meals and sometimes more is uncontrolled, follow the diabetic diet and exercise plan, and keep their quarterly appointments. Many diabetic patients do not follow doctor recommendations. We would do follow-up calls, home visits, and one on one teaching for patients and family members if behavior compliance is weak. Based on showing up for follow-up appointments, fasting blood glucose levels, HgA1c level, and weight change, all of which can be tracked and averaged, behavior change can be measured. We also intend to institute better monitoring in the disease management portion of the program. Weight would be measured at every appointment. Family members would be encouraged to attend appointments with their diabetic relative to lend support. Fasting blood glucose would be drawn as well as HgA1c which more accurately depicts the level the diabetes is controlled. The HgA1c should be less than 7 and is even better if it is less than 6. An annual dilated eye exam would be done, and blood pressure along with foot examinations would be performed at every appointment. We would actually be monitoring the consistency in which these tests would be performed by staff. The information would be found by reviewing the data in patient records. We expect 90% compliance, understanding that wheelchair status might make weights unobtainable. Finally, the last objective to be monitored is communication. Communication is vital to achieving success in every other aspect of the program. Communication incorporates educating the patient, family, community, tribal leaders, and politicians in Washington. Except for the nurse/ patient relationship and new patient teaching which are ongoing, most of the community, family, and political communication should be completed during the first year. Communication with community, family and patient would be through marketing, local television, community education, school curriculum, flyers and diabetes fair, as well as one on one patient teaching. The communication could be measured by evaluating the level of understanding of the listeners, through phone surveys and an outcomes evaluation. The majority (55% or greater) of the phone surveys should demonstrate an understanding of the information communicated in the media campaign and patient teaching sessions. Communication with tribal leaders would be measured by the leader’s cooperation with the program’s objectives and methods. It is important when communicating to listen as well as speak. The best results are derived when a discussion method is used instead of using a ‘telling’ approach. A patient satisfaction survey would be used to gauge the communication techniques in the nurse/patient relationship. Reasons for Chosen Outcomes The first objective of early detection was chosen because Healthy People 2020 recommends this objective, since many people with diabetes go undiagnosed. There is very little we can do to help people until they are diagnosed. It is reasonable to expect an outcome of 14. 2% newly diagnosed diabetics during the first screening, as that is the current rate of diabetes in the American Indian population. The first year’s screening will detect many undiagnosed diabetics and will usher them into to treatment. Behavioral change was listed because for any â€Å"therapeutic or preventive regimen to be effective, the patient must implement the self-care behaviors and adhere to the treatment regimen† (Evangelista & Shinnick, 2008, p. 250). It is vital that diabetics and pre-diabetics adhere to a healthy diet and exercise regimen in order to optimize glycemic control, reduce risk of complications, and loose weight (Eilat-Adar et al. , 2008). Unfortunately, according to Eilat-Adar (2008), most American Indians show a low adherence to dietary recommendations. Much of the AIDP efforts would be put into teaching and motivating the American Indian to follow the recommended guidelines. We will be aiming for a 20% improvement in lifestyle change over the first year. The bar was set high, 90% when it came to adhering to the guidelines set out for monitoring patients in the clinic. These guidelines would be implemented at the onset of the program. Professional staff should understand the importance of performing these tests, so more is expected of them. Communication is an objective that is key to success in every other aspect of the program. In order to achieve adherence to behavior changes, the patient must understand why it is important, and how to make those changes. Because communication is initiated by the health care group and people involved with the marketing of the health care information, the expectations are high. A realistic expectation that 55% of the general population would understand and remember the information presented. The number of diagnosed diabetics who receive a formal diabetic education would be set at 62. % because that is the target for the (Healthy People 2020, 2008) diabetic education. Overcoming Negative Outcomes A possible negative outcome could result if the American Indian fails to adhere to the behavior changes necessary to gain control over their blood sugar and thus prevent the serious complications associated with the disease. Nurses can help patients and families cope with diabetes and give them hope of a high quality of life if they follow the doctor’s recommendations with th eir diet and exercise. They can talk to the patient and family about possible difficulties in changing their style of eating and increasing exercise and work with them to find solutions. They can help them discover attainable ways to live healthy. If people understand how important it is to change behaviors, they will at least try to do so. Sustainability There are three main elements necessary for this program to be able to be sustainable over time: funding, meeting the programs objectives and the ability to adapt as circumstances change. We would initially apply for grants that would fund this study for three years. During those three years, it is important that we be able to show that the four objectives (early detection of diabetes, behavior changes, better monitoring, and communication) were met and could continue to help the American Indian manage their disease thus decreasing the complications associated with diabetes, and help lower the population’s risk of acquiring this disease. Our strategy is unique in that we are harnessing the valuable effect of family and community support to help diabetics and pre-diabetics effect behavioral change in eating and exercise. No other program has attempted this method of behavior modification with the American Indian. It is believed that with success in meeting the objectives of this project continued funding would follow. It is understood that over time it may be necessary to change and adapt our methods to ensure continued effectiveness. Summary This paper describes the evaluation model that would be used and why it was chosen. The RE-AIM model addresses the reach, efficacy, adoption, implementation and maintenance of the program. The programs objectives were restated along with their measurable desired or expected outcomes. The American Indian Diabetes Program (AIDP), has four stated objectives: early diabetes detection, behavior changes, better monitoring in disease management, and improved communication. The measurable outcomes were explained and supportive evidence given. A possible negative outcome was given, listing lack of adhering to necessary behavior changes. Though this is a possibility and some patients will be noncompliant, it is believed with further education and follow-up we can help them achieve better self-management. Sustainability will be achieved by meeting the objectives previously laid out in this paper. This will show the value of the program and encourage future funding. If necessary to ensure continued effectiveness of the program, AIDP is capable of adapting its methods to new circumstances.

Tuesday, October 22, 2019

The Relationship betwen Masters & Slaves till 1861 essays

The Relationship betwen Masters & Slaves till 1861 essays The Relationship betwen Masters It is possible to say that the period between the end of the Revolution and the beginning of the Civil War was the most important in terms of the development of the so called " Peculiar Institution " of slavery. In order to define the changing master - slave relationship, one must look at the historical background to Southern slavery. The defining characteristics or outside influences provide the key to an understanding of the master - slave relationship during this period. __Slavery seemed a very mutable institution which changed constantly to adapt to the different situation. The main contention of this essay is that, what started off as an essentially economic institution in order to help boost production of staple crops like, cotton, sugar, and tobacco, developed into the definitive characteristic of the emerging Ante - Bellum South. As the Civil War seemed inevitable in 1861 one of the key questions was whether the South would be able to protect it's " Peculiar Institution." __Although slavery began in 1619, it was essentially confined _ à °7 3 _Ã…  to the Eastern seaboard states throughout the Seventeenth, and most of the eighteenth century. It wasn't until after the Revolution that slavery really became the major source of Southern labour. Due to the continuing geographical expansion in the South the mainstay of the economy became the growing of staple crops like, sugar, tobacco and, later cotton. Along with certain technological inventions made it seem more likely that the Southern economy was going to be based on slave labour. As Boles argues in _Black Southerners_ " before 1800 technological breakthroughs at both ends of the South made possible the remarkably rapid rise of a slave-staple crop society in the deep South." _1_ __At the end of the Revolutionary period in 1790 there were 657,527 slaves, and by 1810 there were 1,163,854 _2_ This massive expansion ...

Monday, October 21, 2019

Producing Marisol essays

Producing Marisol essays Marisol, a play written by Jose Rivera, is the play I enjoyed reading the most this semester. Rivera, one of the leading contemporary Latin American playwrights, writes with an image. After reading Marisol, I came away with a very specific picture of what Rivera had in mind. He easily combines the realistic moments of life, the dangers of the Bronx, dealing with an emotionally unstable young man, Lenny, and the friendships developed with those we work with, with his world on the verge of apocalypse where the mundanities of life we take for granted have changed. Marisol has elements of pure theology where Rivera's own possible musings are written in to his characters. These elements include the appearance of Marisol's guardian angel in Marisol's dreams, the threat to Marisol's life in the form of a woman turned to a pile of salt and the smoke from a fire in Ohio blocking the sun in New York City. These all occur in the first act before the War of the Heavens begins. This play was written in the early nineties, copyright 1992, 1994, and revised and copyrighted 1999. Rivera was very specific in his stage directions and overall views of the design and production of the play in order to facilitate his image. These stage directions and other designs should be followed by the people producing his play in order to produce the image the play means to impart to the audience. He poises a gold crown, suspended in the air over the set, over the actors, over all of his creation, signifying God. But this crown, this God, remains motionless, remains detached from all the proceedings. To support his unnervingly imminently apocalyptic world, the mundanities that we would take for granted that are missing from Marisol's world, like the moon and the extinction of coffee, are dropped to the audience in a conversation between June, a co-worker and Marisol's best friend, and Marisol at work(Rivera 22-23). To accomplish the subtlety of unnerv...