Rhetorical Analysis Of I Have A Dream Speech - 1601 Words

Martin Luther King Jr. gave a speech titled â€Å"I Have a Dream† on August 28, 1963, at the Lincoln Memorial, Washington D.C. In this speech, Dr. King is trying to persuade all races specifically Blacks and Whites to take action in order to gain freedom and harmony in the community. He tries to do this by using different techniques to appeal to his audience. It is shown that he uses pathos or emotional appeal throughout his speech. Also there are clear signs of logical appeal which is called logos. In addition, to logos and pathos, Dr. King uses ethical appeal to strengthen his argument. One of the key main techniques that Dr. King uses is figurative language which gives his speech more emphasis on why action is needed. The first technique†¦show more content†¦MLK furthers his argument by then taking a different approach to his audience and switches to logical appeal. As his speech continues the speaker talks about specific dates that happened up until his speech. In the speech, Martin Luther King Jr. talks of the Constitution and the Declaration of Independence. The Constitution and Declaration declared that â€Å"all men, yes, black men as well as white men, would be guaranteed the â€Å"unalienable Rights† of â€Å"Life, Liberty, and the Pursuit of Happiness. (MLK speech pg1)† However, instead of letting blacks and whites live as equals blacks are treated as if they are inferior to whites. Dr. King says â€Å"Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked â€Å"insufficient funds. (MLK speech pg1)† He doesn’t suggest that the Negro community just gives up and accepts this â€Å"bad check†. Instead of giving into this injustice he says, â€Å"We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so, we’ve come to cash this check, a check that will give us upon demand the riches of freedom and the security of justice.(MLK speech pg1)† He doesn’t want the Negro community to take this injustice and do nothing about it. There has been extreme segregation and segregation between the Blacks and Whites. There are â€Å"Whites Only† bathrooms and restaurants that blacks can’t evenShow MoreRelatedRhetorical Analysis Of I Have A Dream Speech924 Words   |  4 Pagesis his â€Å"I have a dream† speech. The reason â€Å"I Have a Dream† speech made massive impacts, is due to It struck directly into the hearts of Americans both black and white making America realize just wh at is really going on in this world. King informed people about racial equality and fairness. This speech hit home so well just by the way he structured his speech. You can notice that MLK structures his speech to appeal to the different types of audience, supporting it with the three rhetorical modes;Read MoreRhetorical Analysis Of I Have A Dream Speech752 Words   |  4 Pages28, 1963 At the Lincoln Commemoration 200,000 individuals accumulated after the Walk on Washington. This is the place Dr. Martin Luther conveyed his discourse I Have a Dream to America. He talked about the treacheries of isolation and separation of African Americans that was occurring in our country. In his first explanation he stated, I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. In this announcement heRead MoreRhetorical Analysis Of I Have A Dream Speech1198 Words   |  5 PagesThe, â€Å"I Have a Dream† sp eech given by Dr. Martin Luther King Jr. is arguably the most emotionally moving and persuasive speech of all time. But, to understand the speech one must first understand the context. At this time, the slave era was far gone but, not forgotten. Negro men and women were still experiencing segregation in the 1960’s. There was negro bathrooms, negro schools, negro water fountains, and even negro restaurants. Martin Luther King Jr. was an influential black man who took on theRead MoreRhetorical Analysis Of I Have A Dream Speech1058 Words   |  5 PagesMartin Luther King Jr’s â€Å"I have a Dream† demonstrates the combination of the rhetorical appeals to support his argument for equality and social justice because he draws attention to the past history of America’s Injustice and oppression towards black Americans. One of the explanations that the I Have a Dream address by Martin Luther King Jr. is memorable is that it contains a superb balance of Aristotles 3 rhetorical appeals: attribute, pathos, and logos. Ethos is associate charm to authorityRead MoreRhetorical Analysis Of I Have A Dream Speech1061 Words   |  5 Pagesleader in the Civil Rights Movement. He is widely known for his speech that took place on 28 August 1963, â€Å"I Have a Dream.† This speech aimed toward the entire nation. King’s main purpose in this speech was to convince his audience to demand racial justice and for them all to stand up together for their rights. In this speech, King uses emotional and logical appeal to gain the audiences support. He applied many rhetorical devices to his speech to connect with the audience’s emotions, and to logicallyRead MoreRhetorical Analysis Of I Have A Dream Speech900 Words   |  4 PagesThe speaker of this essay that I will be writing about is Martin Luther King Jr. He was born on January 15, 1929, in Atlanta, Georgia at his family house. He was an American Baptist minister and activist who became the most visible spokesperson and leader in the Civil Ri ghts Movement. Martin Luther King Jr. was a great American, worked for civil rights in the United States in the 1950s and 60s. He became so popular and well liked that he was hated just as intensely by those who disagreed with theRead MoreRhetorical Analysis Of I Have A Dream Speech865 Words   |  4 Pagesin history. Throughout his speech, King employs many rhetorical devices that further his appeal for civil rights. King establishes his credibility as soon as he steps to the podium. King, an American civil rights activist and leader, was already known by the American people for his leadership throughout the civil rights movement. His leadership role as a civil rights activist asserts his message as credible and true to the American people. King’s â€Å"I Have a Dream† speech addresses the grueling topicRead MoreRhetorical Analysis Of I Have A Dream Speech768 Words   |  4 PagesBrandon Lim CU English 9/29/17 P:2 Using a variety of rhetorical devices, Martin Luther King Jr’s purpose of his â€Å"I Have A Dream Speech† takes a huge step for black americans by voicing the opinions of the people in a civil, non violent manner. He’s a role model for future activists to present the point clearly without hostility or anger, but with a firm tone and many of rhetorical devices. Dr. King gives the speech to help his cause of nonviolent activism against segregation and in favor of civilRead MoreRhetorical Analysis Of I Have A Dream Speech901 Words   |  4 PagesOne of the most acknowledged Civil Rights activists in this history of the United States, Martin Luther King, in his empowering speech, â€Å"I Have a Dream,† proposed his desire for racial equality across the globe in a strong-minded manner. King’s purpose for both writing and orally publishing this speech at the March on Washington affair was to motivate his audience into demanding racial justice and an amalgamated society for all people. He acquired a shameful but dedicated tone as he described theRead MoreRhetorical Analysis Of I Have A Dream Speech1018 Words   |  5 PagesI Have a Dream by Dr. Martin Luther King Jr. Cruelty, inequality, death, sorrow, misery. All words to be associated with the hardships Dr. Martin Luther King Jr. passionately describes in his I Have A Dream speech. King, an activist and civil rights leader gave an empowering speech on August 28, 1963 in Washington D.C. Millions of hearts were touched and inspired to fight for their rights(â€Å"American Rhetoric: Martin Luther King Jr.†). This speech is aimed towards every race in a different specific

Roman Ethnography Bias Of The Roman Empire - 1014 Words

Roman Ethnography: Bias of the Roman Empire The Roman ethnographies, interpretations of outside cultures, on the tribes people they encountered during the Empire’s expansion reveal more about unique Roman characteristics than the characteristics of the barbarian tribes. The Roman Empire was vast, densely populated, and militarily, politically and socially sophisticated. This structure created shared customs, religious beliefs, orders, values, and goals for all Roman citizens. During the Roman Empire’s expansion, Roman historians wrote ethnographies about the different foreign tribes of people encountered. The shell-shock of hearing and experiencing new and different cultures for the first time contributed to the Roman bias found†¦show more content†¦A similar view can be found in Strabo’s ethnography when he describes the tribe’s people of Gaul as barbaric and exotic due to their custom of hanging the decapitated heads of their enemies around thei r horses necks after a victorious battle (Strabo 12). Both Strabo and Ammianus insinuate that the tribes violent cultures result from their exotic customs and gruesome characteristics. These prejudice undertones are born out of the Roman value of mos maiorum (the way of the elders). The Romans avoided change and valued keeping old traditions and customs passed down from previous generations; to illustrate, Strabo and Ammianus were prejudice towards the lack of uniformity and continuity of the tribes peoples strange customs and differing characteristics. Prejudice is only one of the ways we can see Roman bias in these ethnographies. Throughout their observations of the Gauls and the Huns and Alans, both Strabo and Ammianus have a Roman agenda implicating the supreme values and status of the Roman Empire to Roman readers in order to bolster their ethnocentrism . When referring to the Celtic people (tribes of Gauls), Strabo reveals the ethnocentrism of the Roman Empire, â€Å"At the present time, they are all at peace, since they have been enslaved and are living in accordance with the commands of the Romans who captured them, but it is from the early times that I am taking this account of them†¦Ã¢â‚¬  (Strabo 4).Show MoreRelatedAgricola and Germania Essay1604 Words   |  7 Pagespurposes: The Agricola is a eulogy praising Tacituss father-in-law, and commander of Britian, Agricola. The Germania is an ethnography on German people. Both stories are told through the eyes of Tacitus as he indirectly criticizes Roman politics and society. His reason for snaking in these criticisms in such a crafty manner had b een due to his friendship with high ranking Roman officials whom he did not want to upset. His criticisms were derived from his experiences with Agricola, speeches given byRead MoreRastafarian79520 Words   |  319 Pagesto the world. Later I will return to these issues and will demonstrate how they contribute to the routinization of Rastafari in Jamaica. The nature of this book dictates a heavy reliance on documentary analysis. My focus is interpretation not ethnography. Therefore, I have not sought to generate primary data on the movement but to analyze and re-analyze the growing body of scholarly and popular literature on the movement, including sociological and anthropological studies, biographies, monographsRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesthe assumed atomistic behaviour of organizational participants using accounting disciplinary mechanisms. Correspondingly, Tinker et al. (1982: 191) argue that management accounting is implicated in the perpetuation of a ‘neoconservative ideological bias’, playing an increasingly important role in the allocation of resources throughout society. These writers are particularly critical of a lack of overt awareness of the social and political forms of power enmeshed in, and garnered by, this approach

McDonough’s Purpose in Writing the Book Free Essays

Of all of the events in American history, few would argue that the Civil War is the most debated, written about and discussed event. While it is beyond the scope of this research to pinpoint the all of the reasons why the Civil War still captures the imagination of historic scholars to this very day, but it is possible to take one of the many books written on the topic and provide a thorough review. In this research, Shiloh-In Hell before Night by James L. We will write a custom essay sample on McDonough’s Purpose in Writing the Book or any similar topic only for you Order Now McDonough will be the work reviewed from several different vantage points. McDonough’s Purpose in Writing the Book. It would be easy to simply say that McDonough’s purpose in writing his book was to depict the people and events of one of the bloodiest battles of the Civil War, which took place in the Tennessee Valley on April 6, 1862, when hundreds of thousands of Union and Confederate troops clashed, fought and died (McDonough, 1977). Upon a closer reading of the work, however, a larger purpose becomes apparent. Within the pages of the book, McDonough uses the writing style of the great fiction writers of all time to create an historic account that reads like a novel. Moreover, through the use of quotes from many of those who were involved in the battle, these people come back to life in a way and tell their own story, lending credibility and accuracy to the work. The Main Argument of the Work James L. McDonough’s main argument in this work is that the Civil War was not just a series of battles, wins and losses, but rather was a struggle for opposing people to try to direct a way of life for everyone to follow. He does this by using actual quotes from the main individuals involved in the battle of Shiloh which show how they felt and what lengths they would go to in order to put forth those beliefs. Was the Goal of the Book Accomplished? Generally speaking, the goal of the book was accomplished in that McDonough was able to make the point that even in defeat, there is honor to a certain extent, and also that the cause of the Confederate States of America was as much a commitment to the preservation of a way of life that had existed for generations and hundreds of years as much as it was a fight to break away from a government that was seen as oppressive and dictatorial. McDonough, in his vivid characterizations and flowing style, makes the point that even when a decisive victory is not gained, even the act of fighting for one’s beliefs is in itself a form of victory. By doing this, McDonough shows that the Civil War was a far more complex event in American history than simply two sides fighting to win battles. This most certainly contributes to the ongoing fascination with the Civil War that was mentioned as this research began, and it is authors like McDonough that both satisfy the reader’s thirst for more information about the Civil War and sparks additional interest at the same time, which is quite a feat for any book about any historic period. Strengths/Weaknesses of the Book In fairness, McDonough’s book has its share of relative strengths and weaknesses which became clear in reading the book and are worthwhile to present and discuss in this review. An overall strength of the book which became apparent from the very first paragraph was the realization that this was not the usual, dry historic text. Rather, McDonough took on a narrative style that made the presentation of the necessary elements of any historic account something that the reader would in fact look forward to reading, and as such, the more that was read, the more that was learned. In this sense, it could also be cited as a strength that this book serves to educate, as well as entertain the reader. Weaknesses also exist in the book. Understandably, McDonough wrote the book from a southern point of view, and while there is no way to ethically change the result of the battle- a Confederate retreat which can fairly be seen in retrospect as a defeat- it is fair to say that McDonough’s narrative style and attempt to make the key players in the battle come to life tends to glorify even those who ultimately failed to perform up to standards in the battle, and of course, in the end, were not victorious. This is not to say that McDonough distorted any facts, but he did tend in some ways to over dramatize unsuccessful leaders like Beauregard and others. Is McDonough’s Book a Valuable Contribution to the Study of the American Civil War? In conclusion, the remaining point to be discussed is whether or not McDonough’s book is a valuable contribution to the study of the Civil War. The point has already been made that the book is able to both provide information and spark a desire to learn more, all in an entertaining and vivid style. Also, it was discussed that McDonough was able to convey something far beyond history- the mindset and tradition which led to the Civil War and inspired thousands on both sides of the conflict to make the ultimate sacrifice for their beliefs. Based on all of this, it can fairly be said that this book is a valuable study of the Civil War, for anytime that facts and figures from the past can be brought to life and spark the imagination of the reader, the work is most worthwhile, and this work is no exception. Therefore, in closing, let it be said that Shiloh-In Hell before Night, decades after its publication, is still deserving of high continued review. Works Cited McDonough, James Lee. 1977. Shiloh: In Hell before Night. Knoxville: University of Tennessee Press. How to cite McDonough’s Purpose in Writing the Book, Papers

Shearwater Case Study free essay sample

Shearwater Adventures is an adventures tour operator in Victoria Falls, Zimbabwe. It specializes in rafting, canoeing, and kayaking on the Zambezi River. This river is the fourth largest river in the African continent. The company grew to dominate the â€Å"Adventure† market in Victoria Falls. As a result of this expansion, Shearwater Adventures became the most well known adventure-tour operator in the continent of Africa. This expansion occurred while the company was under the leadership of Robert Allen who joined Shearwater ten years ago. He began as a photographer with friend Mark Davis taking pictures and videos of the rafting trips. He went on to become Chief Executive Officer (CEO) after Davis’ departure. Shearwater was number one in the market. Regardless of their dominance in the Victoria Falls area and their position as leaders in the market, Shearwater adventures had to face the competition. They had to continue dominating while maintaining their reputation as a successful and profitable outdoor adventures operators. To achieve their established goals, Allen Roberts and his management team created different strategies in order to compete efficiently and to maintain their leader position. QUESTION 1: The fundamental strategies in 2006: First of all, the company was counting on its name and reputation since the word of mouth played an important role in new sales. Also, the goal of the Shearwater Adventures was to achieve repeat bookings from satisfied customers, maximize profit and increase their market share. Shearwater Adventures established partnerships and acquisitions with leading Tour Operators such as Jenman African Safaris to boost their reputation and to gain business. Acquisitions that have increased their competitive scope and profitability in the long run. Advertising is obviously key to attracting tourists who are confused about their choice concerning an adventure activity. The continuation of an advertising program was primordial for the company. The fundamental fact of their success and strength that made the company is the level of differentiation. Indeed, in comparison to their competitors, Shearwater Adventures differentiate themselves by offering far more activities than the competitors. This allows customers to have a wide range of choices from rafting trips to lion encounters. Meanwhile, most competitors offer more or less 3 options: white water rafting, boating and elephant riding. By offering more than the competitors, Shearwater created a competitive advantage by bringing customers what competitors could not. As a result, Shearwater remains a leader in the market and competitors will have no other choice than to design and create a new adventure. Otherwise, they could also copy Shearwaters products and services. In addition to its several activities, Shearwater offers packages allowing customers to choose from a selection of activities for one price. Through a differentiation strategy, and by distinguishing itself, Shearwater obtained a competitive advantage. This allowed Roberts to maintain his position in the market. As a result of these strategies, from 2004 to 2006 the number of guests increased from 26,351 to 41,868 as well as the revenue. QUESTION 2: Perform a 5-forces analysis of Shearwater’s competitive environment. FORCE 1: Rivalry among competing sellers The industry is ranges from around $400 $500 million, however this industry is fragmented: that is to say, it is spread worldwide in relation to areas offering the chance to perform such activities. There are many competitors: Over 40 areas of activities (i. e. kayaking, safari trips, extreme sports). Locations are all over the world and there are over 250,000 operators that compete in the same â€Å"outdoor activity† market. Yet, operators, such as Shearwater, focus on the local level when it comes to competing. Zimbabwe’s political and economical instability. Though Zimbabwe’s tourism had declined by 75% and inflation was at 1,200% Shearwater continued to be the market leader in the area with an 80% share market. It had managed to increase sales by 22 and 39% percent in the last couple of years. Shearwater dominates in Victoria Falls and become the most well known adventure tour in all of Africa. Even though Shearwater is the leader, companies have partnered up in acquisitions, associations and networks with other businesses in order to increase their market share. Rivalry among competitors is high. FORCE 2: Threat of New Entry For small businesses to enter the industry, the cost may be as low as $20,000 for a single activity operation. For larger, full-service operations a large entry cost of $200,000 is estimated. It may be difficult to start an operation in the U. S. because of cost of permits and government, state or municipal regulations. However, installing a new company is Southern Africa (for example Zimbabwe and other surrounding countries) is quite feasible for new operators in the market. We must continue to take into consideration the current economical and political instability of Zimbabwe for those organizations attempting to enter this market There is a certain â€Å"Experience Curve† path that a new company may experience. It is important for management to be thoroughly aware of every detail concerning operations and financial matters, as well as the local market. This experience may take some time to acquire. On top of that, a new competitor should realize that it would be competing with other brands (especially Shearwater) that have an already established notoriety, a client list and advertising distributors. Threat of entry is relatively moderate. FORCE 3: Threat of Substitute Products This is an â€Å"Outdoors/ Extreme Activities† Market. The necessary ingredients to create this service involve irreplaceable factors such as: waterfalls, natural water rapids, mountains, fresh air, nature, scenery, etc. There are new activities that may be though of, however those would go directly into competition, and would not be considered as substitutes. Threat of Substitute Products is low. FORCE 4: Bargaining Power of Suppliers The nature of the service supplied is not a commodity, and cannot be reproduced or duplicated. Even though suppliers reach the 250,000 mark worldwide, these operators are vastly spread out concerning the nature of the activity. White water rafting for instance, requires a location with a water body, waterfalls, rapids, wild outdoors settings and beautiful sceneries, among other things. The company can only go as far as supplying the equipment needed to ride these waters. The only way operators may integrate backwards is if they decide to produce their own equipment and trained professionals. However, this would only be a good strategy if the costs were less than what they already pay to suppliers. Given the type of activity offered, there is a small chance of supply shortage. The Bargaining Power of Suppliers is moderately high. FORCE 5: Bargaining Power of Buyers The demand for this industry is moderately sized. The target age in the industry was from mid 40’s to early 50’s. These people had the drive to stay â€Å"young at heart† and the available income to fulfill these desires. Until recently, the media has created an awareness of adventurous locations, and their desire to explore them increased. They may only integrate backwards by buying their own equipment and training themselves on outdoor skills. However, since most of the consumers are over the age of 40, this seems to be a bit of a challenge. Although Shearwater advertised locally and partnering with tour operators, the local community seems to have a certain amount of power over the promotion of this company. It has progressively gained notoriety, and Roberts should be mindful that should he upset the community, they may bad mouth his business. The Bargaining Power of Buyers is moderate. QUESTION 3: What are the KSFs for competing in the Extreme Adventure Sporting Industry? There are several variables that have had a direct impact on the effectiveness of Shearwater’s business. The specific factors that underlie the success of Shearwater Adventures are: Brand Recognition. The company relied on its name to achieve their goal of repeat bookings, and cooperation with other companies (e. g., tour operators) for cross-selling opportunities could offer them a higher probability to gain exposure and business. Strong Leadership Management: Mike Davis and Allen Roberts were excellent entrepreneurs. Their leadership, particularly Roberts’ role as Shearwater’s CEO after Davis left, played a critical role in enabling Shearwater to dominate the outdoor adventure market. Favorable Destination: Opening an outdoor adventure company in the United States is difficult due to the cost of permits, so opening an adventure operation in South Africa was more attractive and cost-effective. Strategic Partnerships: Strategic partnerships played an important role in Shearwater’s successful growth, since â€Å"Industry leaders were partnering through acquisitions, organized associations, and reseller networks in order to increase repeat bookings from satisfied customers. † Strategic Advertising Marketing: Their goal was to target and direct customers at the start of their vacation. Shearwater engaged in intense local advertising to attract a large number of newly arriving tourists who had not chosen an adventure. This allowed it to attract a large share of newly arriving, non-committed tourists. Variety of Activities Offered: Larger variety of outdoor adventures activities was a strong differentiation for Shearwater. Most competitors had a limited number of activities, making Shearwater superior in the local market. Companies that could offer a variety of activities had a much higher probability of gaining repeat business. Pricing Strategy: Bundling activities that allowed customers to choose from a selection of activities for one price was highly attractive and added to the company’s value and success. Cross-Selling Opportunities: Shearwater’s expansion into related business activities, like tourist transportation, lodging, and video photos, allowed the company to cross-sell and increase its sales revenue through these related business segments. Community Support: Support from locals was also an important reason for the company’s success, as it added credibility to the company. It enabled smooth operations for Shearwater, increased its reputation, and thus increasing its strength in the industry. Skilled Qualified Team: Through Allen Roberts’ leadership, he continued to build a solid management team due to his knack for attracting the right person for the right job. These 10 Key Success Factors have contributed to the growth and success of Shearwater Adventures, and has continued to make them a current market leader in the outdoor adventures industry in the Victoria Falls area. 4. SWOT Analysis Strengths: Located in the touristic area of the Victoria Falls, Zimbabwe Shearwater is considered to be the giant leader of the area (with 80% market share), in fact leader of all Africa. Company driven by a knowledgeable and experienced  manager, Allen Roberts â€Å"Industry image†, extreme sports are seen as a way to enjoy time away from hectic lives (average age of customers between 40s and 50s) Shearwater Adventures LTD. offers a wider range of activities then competitors (at least 11 activities against 3 for competitors) Possibility to organize both individual trips and packages (e. g. â€Å"Ticket to Adventure† package, where you can make huge savings and choose what you want to do and when) Strong local level awareness, â€Å"Word Of Mouth† has helped increase sales Entertainment Media helps increase popularity of the industry (Fear Factor, ESPN, Survivor etc. Improved equipment quality Weaknesses: Although Shearwater Adventures have 80% of the market share, competition is tough enough for company to worry about continuing market domination while maintaining its reputation as a â€Å"successful outdoor adventures operator† The company clearly has a tight budget, â€Å"Roberts and his management team had already cut Shearwater’s expenses to the bone and had given up their company cars for motorbikes†. Weak global level awareness, as companies looked to grow their market share and increase customer base on a local level (global level seemed ore of an obstacle) It appears that outdoor activities companies must deal with aging equipment and older owners when company reaches its maturity Opportunities: The Shearwater Adventures LTD. can link up with international travel companies for purposes such as gaining international awareness and prepaid guaranteed reservation Implement a better advertising plan for repeat bookings and cross-selling Maybe the business should consider acquiring other companies? Creating a new venture to attract a younger crowd Threats: Zimbabwe’s economical and political instability has caused a 75% decrease of the country’s tourism and inflation was 1200% causing prices to double every 22 days Competitors might offer a wider range of activities as it is relatively inexpensive and there are enough ventures to copy Shearwater or add new adventures 5. Provide recommendations concerning Shearwaters future strategy As we know Shearwater is already the leading company in the adventure/extreme industry for the contient, logically, the main question will be how to improve when you are already the number one or at least, how to stay number one? Buying Companies the idea of buying companies was from Allen Roberts himself and was, from my point of view, one of the most intresting. Buying companies allow you to kill the competition (within the area) and in the meantime to increase your market share by absorbing the competitors. In the other hand Shearwater will need a substantial amount of money for this type of investments, money that they may not be able to collect. Despite the financial factors, integrating competitors to the company will allow Mr Roberts to create his own rivalry in the Victorias fall area, allowing to expend, generate more revenues while controlling the all business. Targeting Market Segment The actual targeted segment, people who are â€Å"mid 40s to early 50† are certainly interested in lion encounter or safary but maybe less by more extreme sports such as kayaking or rafting. By focusing on this market segment they completely forget generation who grew up witth that kind of sports. Enhance by the media and famous energy drinks ( https://www. youtube. com/watch? v=mFo-HKKOsXchd=1 ) adventure or extreme sports have become a very important trend for the 20-30 years old. It would be a shame to miss such an opportunity to increase the market share when the only effort you have to make is to make people aware of your complex. Developing the companys assets A wide range of activities, affordables prices, but do they really focus on the essential? People around 50 are attracted by this healthy way of living so why dont they develop a healthy/fitness programme. Mixing sports and dietetic/healthy food as it is the trend nowdays. This strategy is using the current assets of the company in a different way that could be a lot more appealing for customers. Worldwide vision Advertising on a local/national level would be useless for Shearwater as it is already recognize as the number one. What they neeed is a worldwide vision, let people know that they are providing one of the best experience in the adventur industry, and if people are not interested in sport why wont they come for the location in itself. The use of new type of communication such as facebook twitter or threw sponsors (Red bull, Monsters.. ) have already helped the cause of extreme sports and pointed out the fact that people are more than intrested in that kind of leisure. Be a precursor In every single industry, leading companies overcome difficulties by creating their own product and/or creating the demand. In the past few years a lot of new sports have immerged, creating one, could be the chance of an international recognition and healthy finance. Their status of number one is not immutable, they should use their monopoly on the market to create what they think would be the adventure industry of tomorrow. As a reminder, the main question of the case study was â€Å"how to continue to dominate the market while maintaining the reputation as a successful outdoor adventures operator†. The difficulty of chosing a strategy is emphasis by their status of number one, with no comparable company all over the continent the only reasonable choice seems to completely create the wanted path. They got the recognition, the infrastructures as well as a strong leadership. By having a step ahead of the competitions they can maintain their reputation but for how long? To conclude, strenghen by their position, they should choke the competition by redifining what aventure industry means in their own words.

Policies in Canada to Enhance Economics

For some time, during and after Canada’s financial crisis in 2008, it was considered fashionable to refer to the country as a regulatory and fiscal prudence paragon. In the years preceding the crisis, the government in Canada involved in budget surpluses. This enabled the country to grow the economy, while avoiding huge debt loads.Advertising We will write a custom essay sample on Policies in Canada to Enhance Economics specifically for you for only $16.05 $11/page Learn More Extremely high debt loads are experienced in Spain and Greece. Moreover, the banking system in Canada underwent critical capital requirements. It is also worth noting that they were more averse to risks, as opposed to the counterparts in Europe and America (Von Hagen, Schuknecht Wolswijk, 2011). Maybe the most vital aspect is that Canada did not engage in the kind of real estate experiences as is the case in Great Britain and the United States. This is as a result of the str ingent lending standards. In addition, there is no mortgage interest deductibility. The financial crisis experienced worldwide paralyses financial institutions in the developed countries. In addition, it led to bailouts in countries, as well as banks. It is worth noting that the financial sector in Canada was not greatly affected by the financial crisis, even in the absence of taxpayer- financed bailouts. Moreover, the banking sector in Canada remained extremely well capitalized and stable. There are several measures that Canada took to safeguard the stability in its financial system (Reinhart Rogoff, 2008). It is worth mentioning that slightly before the crisis, the bank funding structure was extremely favourable. This is because banks depended more on depository as opposed to wholesale funding. The second strategy is that Canada possesses extremely restrictive capital sufficiency regulatory measures globally. This is in regard to the allowed capital deductions, risk- weighting, a s well as permissible regulatory capital definitions. Furthermore, the banking system’s structure in Canada is attributable for making the sector more solid. In the country, tight measures as well as heavy regulation upon entry resulted to extremely concentrated banking systems. These were dominated by five of the biggest competitors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Whereas this system is responsible for making the sector slightly less competitive, the sector became more regulatory. This, consequently, reduced the banking sector’s shadow size. The dilemma concerning regulators is a trade- off, which supervisors regularly face as far as stability and competitiveness are concerned. In my opinion, the performance of the economy prior to the crisis, the 2-4 % yearly GDP growth rate in 1999- 2008, as well as the banking sector while the crisis was on going indicate that the country has a perfect balance (Afonso, Kovner Schoar, 2011). As mentioned earlier, the funding structure in Canada was extremely favourable. This is as a result of the Canadian banks reliance on depository as opposed to wholesale funding. Huang and Ratnovski (2009) argue that in banks where funding was dependent on deposits, there was great resilience during the financial crisis. This was the opposite for banks that had a greater reliance on wholesale funding. The liquidity ratios and capitalization were a source of strength for the banks in Canada. This is irrespective of the fact that they were not more in OECD jurisdiction. It is worth noting with keen concern that the exposure Canada to the mortgage assets in the United States was minimal. According to Erkens, Hung and Matos (2012), this is in comparison to the other countries in OECD. In addition, domestic mortgage lending was considered keenly in US. The regulatory framework gave limits to the risks that the banking sector undertook. Traditionally, the nation possesses stringent capital sufficiency regulatory measures as opposed to other more developed economies. This is even before the Basel Accord. Studies indicate that Canada possessed the tightest supervisory capital strategies prior to the financial crisis. 15% of capital is as a result of attractive financial instruments. On the other hand, seventy five percent results from common equity.Advertising We will write a custom essay sample on Policies in Canada to Enhance Economics specifically for you for only $16.05 $11/page Learn More Moreover, the regulatory framework acts as a restriction for maximum multiple assets. These regulations were responsible for preventing the Canadian banks from assets that eventually turned out to be toxic. Another idea is that the regulations were responsible for the great capital requirements, which were past the requirements stated by Basel Accords. The banking system arrangeme nt is conventionally attributable to the stability experienced in the sector. The stringent precincts and heavy protocols upon entry, resulted to a banking system, which was highly focused. While the sector was rendered less competitive, regulating the sector was made easier. It is the reason why the Canadian system is attributed to great equity returns. The financial system in Canada offers several insights in regard to the creation of firm banking system (Financial Post, 2012). This refer to banks that are well- capitalized and have little leverage, transparency in the systems, risks have links, reward, performance, and an acceptable culture. The Canadian banks were extremely successful since they never engaged in sophisticated financial trades, compared to the counterparts in the United States. Consequently, the financial system was capable of withstanding the turmoil and avoiding bailouts. According to Mark Carney, â€Å"Wholesale reforms of regulation, changes to policy and ad justment of private behaviour are required. We should all approach these tasks with a measure of humility.† References Afonso, G., Kovner, A., Schoar, A. (2011). Stressed, not frozen: The federal funds market in the financial crisis, The Journal of Finance, 66(4), 1109-1139. Erkens, D. H., Hung, M., Matos, P. (2012). Corporate governance in the 2007–2008 financial crisis: Evidence from financial institutions worldwide, Journal of Corporate Finance, 18(2), 389-411. Financial Post. (2012). Mark Carney’s Most Memorable Quotes. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reinhart, C. M., Rogoff, K. S. (2008). Is the 2007 US sub-prime financial crisis so different? An international historical comparison (No. w13761). National Bureau of Economic Research, 21(2), 1- 92. Von Hagen, J., Schuknecht, L., Wolswijk, G. (2011). Government bond risk premiums in the EU revisited: The Impact of the financial crisis. European Journal of Political Economy, 27(1), 36-43. This essay on Policies in Canada to Enhance Economics was written and submitted by user GitHoskins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Parable - Definition and Examples of Parables

Parable s of Parables A story, usually short and simple, that illustrates a lesson. The parable is related to the exemplum in classical rhetoric. Parables And The New Testament Some of the best known parables are those in the New Testament. Certain longer works of modern literaturesuch as Heart of Darkness by Joseph Conrad and the fiction of Franz Kafkaare sometimes regarded as secular parables. Biblical Parables The legs of the lame are not equal: so is a parable in the mouth of fools.(Proverbs 26:7, The Bible) Secular Parables The Blind Men and the Elephant by John Godfrey Saxe There were six men of Hindustan,to learning much inclined,Who went to see an elephant,though all of them were blind,That each by observationmight satisfy his mind.The first approached the elephant,and happening to fallAgainst his broad and sturdy side,at once began to bawl,This mystery of an elephantis very like a wall.The second, feeling of the tusk,cried, Ho, what have we here,So very round and smooth and sharp?To me ’tis mighty clear,This wonder of an elephantis very like a spear.The third approached the elephant,and happening to takeThe squirming trunk within his hands,thus boldly up and spake,I see, quoth he,the elephant is very like a snake.The fourth reached out an eager hand,and felt above the knee,What this most wondrous beastis like is very plain, said he.Tis clear enough the elephantis very like a tree.The fifth who chanced to touch the earsaid, E’en the blindest manCan tell what this resembles most;deny the fact who can;This marvel of an elephantis very like a fan.The sixth no sooner had begunabout the beast to grope,Than seizing on the swinging tailthat fell within his scope;I see, said he, the elephantis very like a rope.So six blind men of Hindustandisputed loud and long,Each in his own opinionexceeding stiff and strong;Though each was partly in the right,they all were in the wrong! MORAL:So oft in theologic wars,The disputants, I ween,Rail on in utter ignoranceOf what each other mean,And prate about an ElephantNot one of them has seen! The Invention of Letters SOCRATES: I heard, then, that at Naucratis, in Egypt, was one of the ancient gods of that country, the one whose sacred bird is called the ibis, and the name of the god himself was Theuth. He it was who invented numbers and arithmetic and geometry and astronomy, also draughts and dice, and, most important of all, letters. Now the king of all Egypt at that time was the god Thamus, who lived in the great city of the upper region, which the Greeks call the Egyptian Thebes, and they call the god himself Ammon. To him came Theuth to show his inventions, saying that they ought to be imparted to the other Egyptians. But Thamus asked what use there was in each, and as Theuth enumerated their uses, expressed praise or blame, according as he approved or disapproved. The story goes that Thamus said many things to Theuth in praise or blame of the various arts, which it would take too long to repeat; but when they came to the letters, This invention, O king, said Theuth, will make the Egyptians w iser and will improve their memories; for it is an elixir of memory and wisdom that I have discovered. But Thamus replied, Most ingenious Theuth, one man has the ability to beget arts, but the ability to judge of their usefulness or harmfulness to their users belongs to another; and now you, who are the father of letters, have been led by your affection to ascribe to them a power the opposite of that which they really possess. For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction and will therefore seem to know many things, when they are for the most part ignorant and hard to get along with, since they are not wise, but only appear wise. PHAEDRUS: Socrates, you easily make up stories o f Egypt or any country you please. (Plato, Phaedrus, translated by H. N. Fowler) Parable of the Scorpion Theres a story I heard as a child, a parable, and I never forgot it. A scorpion was walking along the bank of a river, wondering how to get to the other side. Suddenly he saw a fox. He asked the fox to take him on his back across the river.The fox said, No. If I do that, youll sting me, and Ill drown.The scorpion assured him, If I did that, wed both drown.The fox thought about it, finally agreed. So the scorpion climbed up on his back, and the fox began to swim. But halfway across the river, the scorpion stung him.As the poison filled his veins, the fox turned to the scorpion and said, Why did you do that? Now youll drown, too. I couldnt help it, said the scorpion. Its my nature.(Robert Beltran as Commander Chakotay in Scorpion. Star Trek: Voyager, 1997) David Foster Wallaces Fish Story There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, Morning, boys, hows the water? And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, What the hell is water? . . .None of this is about morality, or religion, or dogma, or big fancy questions of life after death. The capital-T Truth is about life before death. It is about making it to 30, or maybe 50, without wanting to shoot yourself in the head. It is about simple awarenessawareness of what is so real and essential, so hidden in plain sight all around us, that we have to keep reminding ourselves, over and over: This is water, this is water.(David Foster Wallace, commencement speech at Kenyon College, Ohio. The Best American Nonrequired Reading 2006, ed. by Dave Eggers. Mariner Books, 2006) Parables in Politics Right now, as [Elizabeth] Warren and [Scott] Brown meet voters, they are telling their stories as political parables, loaded with ideas about opportunity versus just deserts, social investment versus making your own way, fairness versus the free market. The ordinary Massachusetts voterthe kind who doesn’t tune in until the last minutewill have to choose between two story lines. They will talk about it this way: he’s a small-town Wrentham boy who solves problems based on facts, while she’s a leftist ideologue from Harvard. Or they will talk about it this way: he’s a lightweight with a pretty face and a truck; she’s a real person who will fight off the banks and others trying to ruin the middle class. They will assess which one is more likable and sincere. They will (or won’t) be pulled to the polls by more politically motivated neighbors. In such haphazard ways, Massachusetts independents will decide one of the most closely watched and possibl y most expensive races of the 2012 campaign, outside the presidency.(E.J. Graff, Elizabeth Warren: Yes She Can? The Nation, April 23, 2012) Etymology From the Greek, to compare Also see: AllegoryAnecdoteExemplumFableHomileticsThe Little Girl in Lavender Spats by Don MarquisNarration  and  NarrativeVignetteThe Whistle by Benjamin Franklin   Pronunciation: PAR-uh-bul Also Known As: exemplum, fable

Torture is necessary for gaining valuable information to keep america Research Paper

Torture is necessary for gaining valuable information to keep america and its allies safe in the war on terrorism - Research Paper Example In the recent geo-political context, the fight against terrorism has reopened this debate. The United States’ military personnel, with permission/instructions from higher authorities (going as high up as Secretary of Defense Donald Rumsfeld), have tortured suspected terrorists since the beginning of its War on Terror operations. While some of the methods employed in eliciting important information from suspects is degrading and inhuman, one has to understand prevailing political contexts in which such actions become inevitable. For example, â€Å"to counter an enemy who relies on stealth and surprise, the most valuable tool is information, and often the only source of that information is the enemy himself. Men like Sheikh Mohammed who have been taken alive in this war are classic candidates for the most cunning practices of this dark art. Intellectual, sophisticated, deeply religious, and well trained, they present a perfect challenge for the interrogator. Getting at the info rmation they possess could allow us to thwart major attacks, unravel their organization, and save thousands of lives. They and their situation pose one of the strongest arguments in modern times for the use of  torture.† (Bowden, 2003, p.52) The rest of this essay will try and present more points in support of torture as a key interrogative tool, and show why its continued employment will save thousands of innocent lives in the future. Foremost among the rationales for usage of torture techniques is the current era of warfare we are living through. The September 11, 2001 attacks on the World Trade Center, Pentagon and other targets within the United States had illustrated clearly the scope and magnitude of jihadist terrorism. (Bowden, 2003, p.52) This event showed to leaders of democratic nations that terrorism has indeed come of age. In this new era of warfare, battles are no longer waged between symmetrical power entities – one state upon another. Rather, in the asy mmetrical military engagements of today, conventional states confront non-state enemies â€Å"who are palpably post-modern: trans-national, decentralized, more closely resembling a fog or that mythic beast with multiple and multiplying heads, the hydra, than the traditional more or less well-defined and (at least potentially) containable national enemy. Moreover, this hydra is one given particularly to living amongst and preying upon civilians. In other words, as the smoldering ruins of Ground Zero reminded us, this is an enemy who does not respect the traditional moral parameters of warfare. Accompanying this recognition is the suspicion that these developments have finally rendered the just war tradition obsolete, irrelevant, impossible.† (Bell, 2006, p.34) Hence, in these uncertain and insecure times, traditional criteria of measuring fairness and justice no longer apply. Waging the War on Terror successfully requires rejection of antiquarian views of â€Å"legitimate aut hority, last resort, and the possibility of distinguishing between combatant and non-combatant.† (Bell, 2006, p.34) Our leaders no longer have the luxury of â€Å"moral purity or clean hands† that the just war tradition requires. Moreover, one has to make a distinction between acting morally and acting foolishly. It would amount to acting foolishly if key protections of the Bill of Rights are extended to ruthless enemies who do not share America’s vision of war, justice and morality. The key question to ask is whether the imperative to destroy the

The onsent of eating disorders during adolescence is common. Discuss Essay

The onsent of eating disorders during adolescence is common. Discuss some of the causes and risk factors and long term effects of these disorders - Essay Example (Steinhaussen, H., 1995) Due to the intense and demanding lifestyle of high school, nutritious foods may be replaced with high calorie fast food, which often leads to weight gain. This weight gain, and remarks made by parents can reinforce self conscious images into some teens, which can result in developing eating disorders such as the sometimes fatal eating disorder anorexia nervosa. Eating disorders come in a variety of ways, such as eating large quantities of food and obsessing with thinness. These conditions affect many children, teens, and adults around the world. (Bryan, L., 2000)They are real, complex, and devastating situations, which can have serious consequences. There are three types of eating disorders: Anorexia nervosa is an eating disorder that results in an avoidance of eating because of a cluster of specific emotional issues in adolescence. It is an eating disorder that mostly occurs (about 59%) in adolescent girls, but it can also occur among teenage boys and adult men and women. Usually, anorexia begins between the ages of 14 to 18 when young teenagers go trough puberty (Ruuska, 2003). Anorexia is characterized by extreme and irrational fear of becoming fat, significant weight loss of 15% or more of the normal weight, distorted body image and amenorrhea or absence of at least three consecutive menstrual cycles. Excessive weight loss is accomplished by restricting food intake of less than 1,000 calories per day, excessive exercise, diet pills or even self-induced. The patients constantly exercise, move food around the plate, wear oversized clothes to hide their appearance, and worry about their figure all the time. They also have a fear of eating in front of others; sometimes they feel depressed, have problems socializing and starve themselves, even if they have a normal figure. They also spend a lot of time in front of the mirror, pay too much attention to their weight, and accumulate food in

Healthy School Lunches for all Children Essay Example | Topics and Well Written Essays - 750 words

Healthy School Lunches for all Children - Essay Example The main activities this campaign involves itself in is advising and educating the government, school administration, parents, food service workers, and the overall public on the benefits of healthy food choices for children for their short-term and long-term health benefits. Most schools serve children food that is high in cholesterol and low in fibre. However, the Healthy School Lunch Campaign encourages more schools to serve children food high in fibre, cholesterol free, and with low fat. The campaign includes presentations in schools, advertisements in the media, posters, among others. This will help reduce the rising obesity rates in America, especially child obesity. The Healthy School Lunches campaign in one of their posters, reaches out to the public by portraying a beautiful young girl thinking, â€Å"President Obama’s daughters get healthy school lunches. Why don’t I?† In this poster, the healthy school lunches organization wants to bring the public the message that healthy eating is important for children. If the daughters of the president do not eat unhealthily, then why should the citizens let unhealthy food to be served to their children? This message creates emphasis to the audience, as it portrays their children as less special, for their continued eating of unhealthy food, compared to Obama’s Sasha and Malia, to whom healthy eating is a priority. The creators of this poster have used different techniques and have skilfully developed a convincing message for the public about healthy eating for children in schools (â€Å"Healthy School Lunches Organization†). The use of an image in this poster is meant to attract people’s attention to reading the poster. In this case, the image is that of a young girl. She is a beautiful, smiling, and innocent-looking young girl, of around 10 years of age. This girl is shown thinking about how the presidents’ daughters eat healthily while she does not eat in the sa me healthy manner at school. When people see such an image, it draws them into thinking about the addressed issue of unhealthy eating. They will feel sorry for the young girl, considering it is not her mistake to be served unhealthy lunc

Overview of US Criminal Justice System

Overview of US Criminal Justice System The Ins and Outs of Corrections As far as I can remember as a child, when I thought of the corrections system, I thought it was doing something bad and going to jail. I never gave thought to how things really work. Little did I know that the process of corrections is comprised of different areas that make up a system known as the Criminal Justice System. The United States criminal justice system is made up of a network at the federal, state and local levels. Federal court jurisdiction is limited to certain types of cases listed in the U.S. Constitution (Comparing). For the most part, federal court jurisdictions only hear cases in which the United States is a party, cases involving violations of the Constitution or federal law, crimes on federal land, and bankruptcy cases. Federal courts also hear cases of disputes between two or more states. While federal courts handle fewer cases than most state courts, the cases heard tend to be of great importance and of great interest to the press and the public. State courts are also known as general jurisdiction (Comparing). They hear cases that are not selected for federal courts. 90% of all cases heard in the American court system happens at the state level. State court systems vary from state to state. Each state gets to make and interpret its own laws as long as they do not violate the constitution and they are all a little different. Some examples of cases heard at the state level are: state tax and law violations, real estate cases, custody and inheritance cases. Local courts are similar to state courts. They handle cases such as divorce, family courts, personal injury, minor drug violations and contract disputes. As with any mechanism, the criminal justice system involves the coordinated functioning of its distinct parts. It is made of three parts that process a case from inception, through trial to punishment. Throughout each stage of the process, constitutional protections exist to ensure that the rights of the accused and convicted re respected. Law Enforcement is the first component of the criminal justice system. It involves police officers, sheriffs, park rangers, federal agents, detectives and other agents that usually make first contact with criminals. These individuals are responsible for upholding the law, investigating crime and apprehending the individuals responsible for committing the crime. In this area is where criminals are read their Miranda rights. Cases are investigated, evidence is collected, witnesses are questioned and the cases are moved on to the courts. Courts make up the second component of the criminal justice system. The courts are a key piece of the puzzle known as the justice system. The courts are made up of judges, prosecutors, defense lawyers, bailiffs, jurors and court reporters. The individuals in the courts works to ensure an individuals rights are not violated and a fair trial takes place. Juries and judges play a part in sentencing individuals for crimes committed, but they must each follow guidelines established by state and federal statutes. The third component of criminal justice system is corrections. This component includes probation officers, parole officers and corrections officers. These individuals in the court component work together to ensure that a convicted offender serves his or her sentence as advised by the courts and supervises the convicts as they serve their sentence. Each of these three aspects of the criminal justice system is essential to the effective functioning of the larger system as a whole. Another key component of the criminal justice system that is constantly in the news are the prisons themselves. Prison transformation has been a big news topic in Alabama lately. One thing that has been left out is the system that runs these prisons. Prisons are made up of staff members with specific roles with the same goals. These goals are to provide for the security of the community by incarcerating those who break the law; promoting the smooth and effective functioning of the institution; ensuring that incarceration is secure but humane; and giving inmates the opportunity to develop a positive lifestyle while incarcerated and to gain the personal and employment skills they need for a positive lifestyle after release (Schmalleger 2015). The prisons staff is very extensive. It doesnt consist of warden and officers. The staff are arranged into a hierarchy which consists of: Warden: The chief executive, in charge of the prison, must adhere to programs created by the state and have enormous discretion within their institution. Each institution will also have several associate wardens that preside over specific programs within an institution (Staff). Executive Assistant: The Executive Assistant serves as the Wardens chief sycophant, and is also the only person other than the Warden who has authorization to speak with the media (Staff). Department Heads: A Department Head will oversee the day-to-day operations. Individuals who hold the role of a Department Head will have much more in the way of direct interaction with inmates (Staff). Unit Managers: In many ways, prisons are like communities. In the Bureau of Prisons, institutions hold anywhere from 100 to several thousand people. Administrators make use of a system they call Unit Management to keep a handle on operations. With the Unit Management system, administrators can more effectively keep track of all the people (Staff). These units are broken down into even smaller levels to include: Program staff (psychologists, psychiatrists, medical doctors, nurses, medical aides, teachers, counselors, caseworkers and ministers); Custodial staff (majors, captains, lieutenants, sergeants, and correctional officers); Service and maintenance staff (kitchen workers, physical plant personnel and outside contractors); Volunteers (prison ministry, speakers, and other volunteers) (Schmalleger 2015). The American Criminal Justice system is very complex. It has a hierarchy of Court systems that trickles down to smaller systems that have their own hierarchy of systems also. Just like the justice system is made of components of federal, state and local courts, the prison system itself also has components. Every are of the justice system all work together with the same common goals: to enforce the laws, maintain peace and order in the communities and provide their constituencies safety and security. References Comparing Federal State Courts. (n.d.). Retrieved February 09, 2017, from www.us.courts.gov Schmalleger, F., PhD, Smykla, J. O., PhD. (2015). Corrections in the 21st Century (7th ed.). New York, NY: McGraw Hill. Staff Hierarchy and Administrative Remedy. (n.d.). Retrieved January 15, 2017, from https://www.prisonprofessor.com State Court vs Federal Courts. (n.d.). Retrieved February 09, 2017, from www.judiciallearningcenter.org The Difference Between Federal Courts and State/Local Courts. (n.d.). Retrieved February 15, 2017, from www.civilrights.org United States District Court. (n.d.). Retrieved February 09, 2017, from www.us.courts.gov

Englishmen 17th century :: essays research papers

FIRST ESSAY: Thomas Hobbes described the life of most Englishmen in the 17th century as â€Å"nasty, brutish and short.† How far does the evidence presented in Past Speaks chpt. 2, suggest that little had changed by the mid 18th century?   Ã‚  Ã‚  Ã‚  Ã‚  Chapter two of Past Speaks, covers many different articles that discusses the many social classes that were present in Britain at that time. When Thomas Hobbes described the life of the Englishmen as â€Å"nasty, brutish and short.† he was partially correct. On the contrary he was also mistaken. Thomas Hobbes made a generalization of the Englishmen, and failed to mention some of the upper and profitable people of the British society. Obviously the wealthy and prosperous people were not included in this generalization that is made. Farmers from Norfolk were very successful, as stated in Past Speaks chapter 2, â€Å"Pointing out the practices which have succeeded so nobly here, may perhaps be of some use to other countries possessed of the same advantages, but unknowing in the art of them.† Arthur Young, a traveling one-man bureau, wrote about these farmers and successful cattle-breeding men. He speaks of a man by the name of Robert Bakewell, who turne d out to be a very wealthy man. Bakewell experimented in the breeding of cattle. He managed to breed a large amount of cattle that could produce more meat and less bone, in which he ended up shipping overseas to neighboring countries. Thomas Hobbes again, did not include these men in the comment he had made.   Ã‚  Ã‚  Ã‚  Ã‚  Henri Misson, visiting sportsmen to England did write on the sports and diversions of England. Misson writes â€Å"Anything that looks like fighting is delicious to an Englishman. If two little boys quarrel in the street, then passengers stop, make a ring round them in a moment, and set them against one another, that they may come to fisticuffs.† This piece does support Thomas Hobbes comment on the difference of Englishmen from the 17th to the 18th century. This seemed as little or nothing had changed with the society. Another quote from Past Speaks â€Å"these by-standers are not only other boys, porters and rabble, but all sorts of men of fashion; some thrusting by the mob that they may see plain†. This is evidence that not only the lower social class, but the upper class as well were enthused. This is evidence to Hobbes remark.   Ã‚  Ã‚  Ã‚  Ã‚  Thomas Hobbes however did not believe in Democracy.

My Gesellschaft Society Essay

Many young people in this day and age are tying to look act, and overall seem older. I deal with these struggles everyday in my life. Kids face many dilemmas in their trek to adulthood yet, they still try to obtain adulthood earlier by going through the â€Å"proper† rites of passage. These things create dilemmas, which can help or hinder lifetime goals. Two of the dilemmas that young people face today are peer pressure, and adult pressure. Kids today in the modern society encounter things such as smoking, drinking, and violence. In a Gemeinschaft society peer pressure is not going to be a really big issue in a teens life. All of the people in that society are probably going think and have the same ideal as everybody else in their community. Although in a Gesellschaft society, teens are going to struggle with different issues because no one thinks the same or follows the same ideas or trends. I know in my life it is very hard to stick to what I believe in. There is always going to be someone out there to tell you a different side of a situation. In some ways seeing two different views of a problem is good. It helps to weigh out the good and the bad. I live in a Gesellschaft society. The friends I hang around with have many different beliefs about everything. There is no way that we can all believe or follow the same ideas. Peer pressure is a very major dilemma when friends or peers try to get a person to do what they, the majority, like and not what the individual likes, or does not want to do. Peers create some of the so-called rites, when one follows, more start to follow, then it becomes the scenario of follow the leader. For example, some teens think that drinking is a passage into adulthood because the law states you must be 21 to drink. The logic of some teens indicates that if you drink you are considered an adult. Therefore if one teen tries it he/she is supposedly accepted as a more mature person, so more people will follow. Many adolescents fear their peers because of the fact that the peer group may  have set certain ideals, yet the individual may or may not have the resources to obtain the ideals. If there is a lack of resources then the individual may have a very low level of self-esteem. Many individuals do not care for the ideals yet they allow themselves to be converted to the majority and this can also create a problem with ones self-esteem. Peer pressure is not a bad thing. We all are influenced by our peers, both negatively and positively. It helps define who we are and how we feel about subjects in our lives. It is how we chose to react to peer pressure that defines who we are as an individual. Are we a leader or a follower? Both types of people are needed to make the world go round. Basically, the difference between negative and positive peer pressure is the outcome. The reverse of the situation above is negative peer pressure. The situation itself is positive peer pressure. For example, a teen really doesn’t like sports, but pushes himself to do it to please his friends or to be accepted. Therefore, he probably doesn’t do too well at it, and gets only criticism, which lowers his self-esteem from the very friends he is trying so hard to impress. That is a form of negative peer pressure. Another kind of pressure is adult pressure, adults create many dilemmas in a teens life. Adults tell teens what and what not to do. They make things harder by the fact that adults pressure teens into colleges, jobs, careers, and life over all. Adults also create self-esteem problems in teens by not respecting choices or decisions made by teens. For example, children are taught by their parents to supposedly know what is right or wrong. The child may not like their parents’ answer to a question or situation, and in some cases get furious at the decision and go and do the wrong thing. In a way this is a case of peer pressure because the child wants to do what his/her friends are doing which could be the wrong thing and the child gets mad at the parents because they say no. Adults pressure teens into not doing things also. Drugs, sex, and alcohol are some of the many things peers and adults disagree upon. The style of clothes one wears is also a big disagreement between the two groups. In a way adult pressure is worse than peer pressure. Adults control teens lives until they are eighteen years old or older. Adults may force a son or daughter to go to a certain college that the teen does not want to attend, or obtain a career that the teen does not want. Peer pressure is a normal aspect in a teen’s life. For example, if a parent doesn’t like the current teen fashion does not mean that a parent should have to fight it. When everyone at school is wearing jeans that are five times too big for them, and a teen wants to also, you can cut them some slack. But, if everyone is wearing these jeans down around their knees, you should have a battle. In conclusion the two pressures of peers, and adults are often conflicting. Sometimes neither is good, and other times both are good. Adult pressure is by far the worst creating many problems with youths today. Peer pressure may also create problems yet they are easier to deal with. The best thing to do is to respect one’s own decision for one’s self and no one else’s.

This fictional short story has a bent on mystery a Essays

This fictional short story has a bent on mystery a Essays This fictional short story has a bent on mystery as it doesn't portray many details as how the character is hurt, or how the lady in the painting was dying. Its in first person narration, thereby giving the readers only the exact feels and thoughts about the main character. The tone of the writer was rather astonished , by the beauty or by the numerous number of spiritual modern paintings' that were hung on the walls of the apartment. The purpose of the writer was to discus the history about one particular painting the oval portrait' was of a young girl that attracted the attention of the narrator at his very first glance. When the narrator turns to the page discussing this painting and its history it talks about a "passionate, wild and moody man", taking glory in his work, an artist who painted day and night over many weeks and who "took a fervid and burning pleasure in his task". However, the artist's obsession to his painting has a price: the more alive and vital his painting, the more life is drained from his young wife, a process the artist completely fails to register. with the final brush stroke the painting comes fully alive at the exact moment of his young wife's death. The narrator was quoting directly from the book about the portrait during the last part of the story. He uses some similes like the spirit .lamp' where he was perhaps trying to compare the lady's spirit to a flame ,and she was also described as she a maiden.fawn' thereby trying to portray or compare her to a young deer. He also uses a metaphor in the beginning ,'tonguescandelabrum' maybe trying to showcase how the candle wicks were similar to tongues. Her artist husband has already "a bride in his Art" and this metaphor becomes something far more literal as the story progresses, the artist drawing tints of colour for the portrait from the very cheeks of the woman he paints, oblivious of the harm it caused her. the climax occurs when the account in the book reveals that the lifelike portrait of the young lady is absorbing her vitality.

White Light

White Light ‚“Marley get back here‚” a shout after my dog who has just broken another leash and is now running through the forest after a squirrel. ‚“Marley‚” I shout again but it‚s no use I guess the chase is on. As run after him, I trip over a root protruding from the ground. The last thing I see before hitting the ground is Marley looking at me tail wagging. I sit up slowly my head is killing me. I can‚t see straight never mind think straight. As the world slowly stops spinning. I try to figure out where I am. The light is dim and I can‚t see much more than trees. Then I remember chasing after Marley. ‚“Crack‚”, I turn in the direction of the noise but I can‚t see anything. ‚“Marley is that you‚” my voice comes out as a small whisper. I listen for the noise again but I hear nothing but an eerie silence, I can‚t even hear my heartbeat.English: Paddock near Marley House.

Evaluation of the Company's Strategy Coursework - 1

Evaluation of the Company's Strategy - Coursework Example The company operates in two segments that include retail and financial services. Its financial services include personal banking mainly mortgages, credit cards, personal loans, and savings (Tesco Plc, 2013). Analysis and critical evaluation of Tesco’s strategic position In the first assignment, the SWOT analysis, Porter’s five forces model and PESTEL framework have been used to analyze the external environment surrounding Tesco Plc. Its opportunities include opening up of its stores within the country and outside it, the building up of its clients around the world, and its strategy to expand to the Indian market. In 2009 the company opened up 620 stores out of which 435 were international thereby creating a network of commercial stores which would help Tesco benefit economically and reduce systemic threats. Its 1 million clients in 2010 provided an excellent opportunity for it to attract customers. Also its expansion in the Indian market would enable Tesco to maintain a nd grow. This will result in the strengthening of Tesco’s position in the global market. However threats continue to surround Tesco as the economical conditions are changing continuously economic recession and the financial crisis has to lead to unemployment and a decrease in sales. Moreover, as new giant departmental stores are emerging in the retail business Tesco is facing stiff competition as a result. Due to the financial crisis in the UK and the subsequent contraction of the economy, Tesco has faced problems in consolidating its position in the UK market. A decrease in sales has resulted due to low income and unemployment that people face and are therefore changing their buyer habits. As a result consumers are changing their behavior so as to allow them to spend on products and... As Tesco continues to explore its opportunities to expand in countries where there exist high returns, it also aims to be competitive by realizing its customer demands and needs so that they are able to provide them with a great experience. For that it needs to conduct frequent market reviews to analyze customer satisfaction. Also due to inflation the price setting should be done such that it attracts customers thereby creating a greater competitive environment. The focus is also on improve the performance of its current markets to maintain and grow its market share. The implementation of strategies that focus on customer reviews to tackle competition and grow could lead to better performance as most of the threats and weaknesses Tesco is as a result of rivals and the economic conditions. Sustainable growth is one of Tesco’s strategies. This means that profits are not the only governing factor in expanding but growing with responsibility thereby creating a sustainable operatin g environment. Knowledge Hub was started by Tesco for its suppliers to encourage the sharing of environmentally friendly ideas. Tesco wants to create a sustainable supply chain and by 2020 it aims to cut down emissions by twenty to thirty percents.

The Class and television in the UK Essay Example | Topics and Well Written Essays - 1000 words

The Class and television in the UK - Essay Example On the other hand, commercial television was to be regulated more firmly (especially in regard to advertising and content) and the game shows that had won ITV high ratings over the last few years were to have their prize monies slashed. The disparity between Pilkington's judgements of the two channels was quite clear. This disparity was firmly and inextricably interwoven with the class structure of Britain at the time of the report, and television's place in that structure. By 1962 the working class was becoming increasingly affluent, riding the post-war industrial boom and supported by the new welfare provision put in place by Clement Attlee's reforming government of 1945-51. Between 1951 and 1958 real wages rose by 20% (Curran, 204), this growth favouring principally the lower middle classes. This increased prosperity naturally converted into an increase in the number of television sets bought: in 1951 there were 586,000 licences, which grew by nearly twenty-fold to 11,659,000 (Sendall, 1982, 370). This increase was almost certainly driven by the availability of the new ITV. As well as greater prosperity for the working class, there was also increased social mobility, again due to the Attlee government and the grammar school system it had put in place in the late 1940s. An example of this new t rend was a member of the Pilkington Committee itself, Richard Hoggart, who has been characterised by Andrew Crisell as "a working class beneficiary of higher education and celebrated historian of popular culture." (109). I will argue that it was the personality type and, more importantly, class position, of people like Richard Hoggard, that gave the Pilkington Report its particular tenor. One of the main reasons the BBC outperformed ITV in the Pilkington report's findings was that the report was driven by so-called 'Reithian' values (after the first Director General of the BBC). Both channels were judged on their merits as public service broadcasting, as Sendall has said, "the assumption was consistently made that entertainment needed to be 'balanced' by a suitable proportion of improving material" (Sendall, 1983, 88). The viewers of television had to be improved in some way; that is, television took on a moral and social function. The report said so itself, the committee being quite adamant that, "television is and will be a main factor in influencing the values and moral standards of our society." (Crisell, 111). Judged in this way, ITV - which was subject to market pressures in a way that the licence-fee funded BBC wasn't - was almost certain to fall short of the committee's criteria. In the main, ITV produced entertainment, and all indications seemed to suggest t hat the mass majority of people (mainly from the working class) watching ITV preferred this type of output to that which might 'improve' them. However, Pilkington was less concerned with what the democratic public wanted, and more with what they should have, seeing broadcasting as a vehicle for an elite class to educate and better those moraly (which usually also means economically) beneath them, rather than a product, which is chosen by the democratic individual

White-collar crime and criminal theories Essay Example | Topics and Well Written Essays - 500 words

White-collar crime and criminal theories - Essay Example Based on the rational choice theory, individuals engage in crime deliberately, and they have the conscious that the act they engage in is criminal. The theory also holds that people engage in white-collar crime on their own and as a result of their own free will (Shover & Hochstetler 2). The rational choice theory states that individuals willing to engage in white-collar crime first evaluate their actions. Based on their evaluation of the situation, the individual then makes an assessment on whether there is a possibility that they will complete the action without any sanctions. The rational choice theory is also states that people who carry out white-collar crime tend to be motivated to do so because of the desire to make illegal gains (Shover & Hochstetler 4). The theory further argues that the entities and individuals engaging in white-collar crime know the consequences of such a crime, but they choose to ignore these consequences and engage in crime regardless of the consequences. For example, a white-collar crime like fraud is carried out intentionally with the aim of getting unscrupulous gains. Corporate entities also engage in white-collar crime intentionally since they know the consequences of such crime (Vito and Jeffrey 63). The other theory, which explains white-collar crime, is the social disorganization theory. According to this theory, the factors around a person have a profound impact on the possibility to commit a crime. The conflicts and inconsistency of institutions play a key role in determining whether the white-collar crime will be committed (Payne 224). The key theorist who advanced the social disorganization theory was Edwin Sutherland. According to him, the social disintegration of society can be regarded as the basis upon which white-collar crime takes place. The disorganization of institutions contributes to white-collar crime since it enables criminals to have an easy way.

What Is the Marketing Mix and Why Is It Important Essay Example for Free

What Is the Marketing Mix and Why Is It Important Essay The marketing mix is defined as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The marketing consists of the four P’s which are product, price, place and promotion. The product is something that satisfies the customers need. Marketers need to know about their product so that they can market to their target customer. Price is the amount of money that the customer pays to get the product. The marketer needs to know the cost of the product and understand how much the customer is willing to pay to obtain that product. Place stands for the distribution of the product and describes the processes that are taken place to get the product from the suppliers and producers of the product to the market place where it is ready for purchase. Promotion is the way that the marketer can communicate and persuade their target customer to purchase their item. Promotion includes advertising, personal selling, direct marketing and synchronous marketing. This is important to a marketing manager as they are wanting the consumer to purchase their product. There are three other P’s that have been added to the marketing mix and these form the extended marketing mix. These include people, processes and personal evidence. People are a key tool in marketing as they are able to form relationships with customers to promote sales or if trained incorrectly can turn people away from a sale. The process in marketing is important for customer relations also. If one step in the process such as the delivery of a good is done poorly, the consumer will be a â€Å"bad ambassador† for the company. Physical evidence entails examining every aspect that customers use in their perceptual field to assess such a service. This is also an important field in marketing as the customer controls the purchase. For an effective marketing campaign, all aspects of the marketing mix should be considered to achieve the company’s marketing objectives by delivering value to customers. When looking at the 7 P’s, we notice that these all come from the sellers’ side, not the consumers. Therefore, the marketing experts have also created 4 C’s in terms of customer’s wants and needs. These include Customer needs and wants, Cost to the customer, Convenience and Communication. The customers’ needs and wants are important as the need of the customer is the first step in the product purchase process. If there is no need or want from the customer, there will be no purchase. The cost to the customer is also important.

The Contrast between Gothic Architecture and Romanesque Architecture Es

The Romanesque and Gothic architecture period both occurred during the Middle Ages with the Gothic period taking place during the later half. Gothic and Romanesque architecture were related in many ways, but they also contrasted in style too. Over time, masons began to test the waters and push the limits. They thought of new ways to add lighting and ways to allow more height to the building without it being to heavy and weak. Many of the reasons for the change in styles had a lot to do with society and the changes it faced. There was a greater intensity occurring in piety and literature. The Gothic style embodied this new urban society. Romanesque and Gothic shared similar characteristics, but Gothic architecture was a greater departure from its previous predecessor. The Romanesque architecture style, which occurred during the late 11th century to the middle 12th century, literally means â€Å"roman-like† architecture. The Romans, who were inspired by the Etruscans, used barreled and groined vaulting. Romanesque architects later adapted the use of rounded arches, giving the style its name. The Romanesque style, being inspired by the Roman architecture, used the plan of the basilica style. Romanesque cathedrals were not originally designed for aesthetic purposes. Romanesque style replaced flat wood ceilings with stone vaulting. It was one of the first styles to use mainly all stone, but the walls of the Romanesque cathedrals were built very thickly. They were almost like a fortress. Romanesque cathedrals had few windows as a result of their thick walls so the churches were very dark. In a sense, this echoed the life that was outside of these sanctuaries’ walls during the Middle Ages. Some Romanesque characteristics in architecture wer... ... the use of colorful stained glass windows and flying buttresses. The Gothic style was something awe-inspiring. Masons challenged gravity to create works of art that literally reached the heavens. Works Cited Camille, Michael. Gothic Art: Glorious Visions. Upper Saddle River (NJ): Prentice Hall, 1996. Print. Camille, Michael. Gothic Art: Glorious Visions. Upper Saddle River (NJ): Prentice Hall, 1996. 12. Print. Frankl, Paul, and Paul Crossley. Gothic Architecture. New Haven: Yale UP, 2000. Print. Mike. "The Evolution of Gothic Architecture." Aquinas Multimedia. Aquinas Multimedia, 12 May 2008. Web. 10 Apr. 2014. . Wilson, Christopher. "Thirteenth-Century Gothic." The Gothic Cathedral: the Architecture of the Great Church 1130-1530. Reprinted ed. London: Thames & Hudson, 2008. 91-120. Print.

Advertising in America :: Essays Papers

Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash. Advertising in America :: Essays Papers Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash.

Outcomes and Evalustion of Community Health Project

Outcomes and Evaluation of Community Health Project It is important to evaluate any public health program to determine its contribution and health impact on the population it was designed to help, in addition to its sustainability. Processes should be established during the inception of the program to establish a baseline, and methods of gathering data, which would be used for this evaluation. The RE-AIM evaluation model was chosen to guide the process of evaluating the American Indian Diabetes Program (AIDP). This paper examines how the AIDP program’s methods and results will be measured and evaluated to ensure the best possible outcomes. Elements of the Evaluation Model The RE-AIM model is specifically well suited for evaluating the population based-impact of large public health programs. It contends that some more effective, expensive, programs that conduct trials using a highly motivated population, are usually not generalizable to the real world. It is preferable for a program to have a more realistic efficacy goal, reach more people, and achieve a larger adoption by communities and policy makers, a program that is implemented as intended, and results in behavioral change that is maintained over the long term (Glasgow, Vogt, & Boles, 1999). The name RE-AIM is an acronym that stands for reach, efficacy, adoption, implementation, and maintenance. The five RE-AIM dimensions are each given a 0 to 1 (or 0% to 100%) score during program evaluation (Glasgow et al. , 1999). It is suggested that the program’s implementation be evaluated over a period of at least 6 months to a year, and 2 years or longer for the maintenance portion of the program (Glasgow et al, 1999). This model is appropriate to use as a framework for evaluating the AIDP because it works well with programs that seek to reach large numbers of people. In the AIDP we will be attempting to screen the entire adult Indian reservation population for diabetes or pre-diabetes. The model also works well with programs that require more than one intervention. This program offers both preventative and disease management interventions. We will be evaluating the marketing, screening, and the education process of the diabetes prevention side of the program by taking an initial census of the reservation adult population (age 18 and older), and comparing that number with those who participate in the screening and attend educational classes. This will demonstrate the programs reach. â€Å"Screening for type 2 diabetes in high risk populations is widely recommended† because epidemiological studies have shown evidence to suggest that 30% to 50% of all diabetics are undiagnosed (Goyder, Wild, Fischbacher, Carlisle, & Peters, 2008, p. 370). This could be especially true for the American Indian. We will also be doing further tests on those who have been shown to be pre-diabetics and diabetics. Both groups plus family members will go through diabetes education courses. Those with pre-diabetes would be rechecked every six months the first year and every six months in following years, with telephone follow-up on diet changes and exercise progress in between. All data would be recorded for future evaluation. The diabetics would be seen quarterly and all test results, patient compliance to diabetes management practices, along with physical improvement or complications would be utilized for evaluation via record review. It would be necessary to obtain patient consent prior to their participation in the program. Measurable Objectives There are four main objectives this program would be seeking to achieve: behavioral changes, early diabetes detection, improved communication, and better monitoring in disease management. The expected early detection of pre-diabetes and new cases of diabetes would be high, perhaps 14. 2% or higher during the initial adult population screening, since diabetes among American Indians is more than twice that of white Americans which by comparison is 7. 1% (CDC, 2011). Behavioral changes would be measured at all levels of the program. After a baseline behavior survey was taken, at six months and a year, population behavior changes would be measured by telephone surveys. Those with pre-diabetes would come in for weight checks every three months, after receiving the healthy diet and exercise education and weight loss counseling if necessary. Any weight improvements based on each individual’s ideal weight for height and gender, as well as their 6 month fasting blood glucose results, along with patient’s description of iet and exercise routine which would be scored from 1 to 5 with 5 being best, this should indicate behavioral change. These changes would be tracked and averaged to determine the overall result. Because the American Indian population is so far behind in healthy behaviors than the rest of the population, there needs to be a 20% improvement in lifestyle changes. Behavior changes are especially necessary in people who have bee n diagnosed with diabetes. After attending the diabetes disease management training, patients would be monitored for following the guidelines. They would be expected to take their medication as directed, check their blood sugar twice a day a couple hours after meals and sometimes more is uncontrolled, follow the diabetic diet and exercise plan, and keep their quarterly appointments. Many diabetic patients do not follow doctor recommendations. We would do follow-up calls, home visits, and one on one teaching for patients and family members if behavior compliance is weak. Based on showing up for follow-up appointments, fasting blood glucose levels, HgA1c level, and weight change, all of which can be tracked and averaged, behavior change can be measured. We also intend to institute better monitoring in the disease management portion of the program. Weight would be measured at every appointment. Family members would be encouraged to attend appointments with their diabetic relative to lend support. Fasting blood glucose would be drawn as well as HgA1c which more accurately depicts the level the diabetes is controlled. The HgA1c should be less than 7 and is even better if it is less than 6. An annual dilated eye exam would be done, and blood pressure along with foot examinations would be performed at every appointment. We would actually be monitoring the consistency in which these tests would be performed by staff. The information would be found by reviewing the data in patient records. We expect 90% compliance, understanding that wheelchair status might make weights unobtainable. Finally, the last objective to be monitored is communication. Communication is vital to achieving success in every other aspect of the program. Communication incorporates educating the patient, family, community, tribal leaders, and politicians in Washington. Except for the nurse/ patient relationship and new patient teaching which are ongoing, most of the community, family, and political communication should be completed during the first year. Communication with community, family and patient would be through marketing, local television, community education, school curriculum, flyers and diabetes fair, as well as one on one patient teaching. The communication could be measured by evaluating the level of understanding of the listeners, through phone surveys and an outcomes evaluation. The majority (55% or greater) of the phone surveys should demonstrate an understanding of the information communicated in the media campaign and patient teaching sessions. Communication with tribal leaders would be measured by the leader’s cooperation with the program’s objectives and methods. It is important when communicating to listen as well as speak. The best results are derived when a discussion method is used instead of using a ‘telling’ approach. A patient satisfaction survey would be used to gauge the communication techniques in the nurse/patient relationship. Reasons for Chosen Outcomes The first objective of early detection was chosen because Healthy People 2020 recommends this objective, since many people with diabetes go undiagnosed. There is very little we can do to help people until they are diagnosed. It is reasonable to expect an outcome of 14. 2% newly diagnosed diabetics during the first screening, as that is the current rate of diabetes in the American Indian population. The first year’s screening will detect many undiagnosed diabetics and will usher them into to treatment. Behavioral change was listed because for any â€Å"therapeutic or preventive regimen to be effective, the patient must implement the self-care behaviors and adhere to the treatment regimen† (Evangelista & Shinnick, 2008, p. 250). It is vital that diabetics and pre-diabetics adhere to a healthy diet and exercise regimen in order to optimize glycemic control, reduce risk of complications, and loose weight (Eilat-Adar et al. , 2008). Unfortunately, according to Eilat-Adar (2008), most American Indians show a low adherence to dietary recommendations. Much of the AIDP efforts would be put into teaching and motivating the American Indian to follow the recommended guidelines. We will be aiming for a 20% improvement in lifestyle change over the first year. The bar was set high, 90% when it came to adhering to the guidelines set out for monitoring patients in the clinic. These guidelines would be implemented at the onset of the program. Professional staff should understand the importance of performing these tests, so more is expected of them. Communication is an objective that is key to success in every other aspect of the program. In order to achieve adherence to behavior changes, the patient must understand why it is important, and how to make those changes. Because communication is initiated by the health care group and people involved with the marketing of the health care information, the expectations are high. A realistic expectation that 55% of the general population would understand and remember the information presented. The number of diagnosed diabetics who receive a formal diabetic education would be set at 62. % because that is the target for the (Healthy People 2020, 2008) diabetic education. Overcoming Negative Outcomes A possible negative outcome could result if the American Indian fails to adhere to the behavior changes necessary to gain control over their blood sugar and thus prevent the serious complications associated with the disease. Nurses can help patients and families cope with diabetes and give them hope of a high quality of life if they follow the doctor’s recommendations with th eir diet and exercise. They can talk to the patient and family about possible difficulties in changing their style of eating and increasing exercise and work with them to find solutions. They can help them discover attainable ways to live healthy. If people understand how important it is to change behaviors, they will at least try to do so. Sustainability There are three main elements necessary for this program to be able to be sustainable over time: funding, meeting the programs objectives and the ability to adapt as circumstances change. We would initially apply for grants that would fund this study for three years. During those three years, it is important that we be able to show that the four objectives (early detection of diabetes, behavior changes, better monitoring, and communication) were met and could continue to help the American Indian manage their disease thus decreasing the complications associated with diabetes, and help lower the population’s risk of acquiring this disease. Our strategy is unique in that we are harnessing the valuable effect of family and community support to help diabetics and pre-diabetics effect behavioral change in eating and exercise. No other program has attempted this method of behavior modification with the American Indian. It is believed that with success in meeting the objectives of this project continued funding would follow. It is understood that over time it may be necessary to change and adapt our methods to ensure continued effectiveness. Summary This paper describes the evaluation model that would be used and why it was chosen. The RE-AIM model addresses the reach, efficacy, adoption, implementation and maintenance of the program. The programs objectives were restated along with their measurable desired or expected outcomes. The American Indian Diabetes Program (AIDP), has four stated objectives: early diabetes detection, behavior changes, better monitoring in disease management, and improved communication. The measurable outcomes were explained and supportive evidence given. A possible negative outcome was given, listing lack of adhering to necessary behavior changes. Though this is a possibility and some patients will be noncompliant, it is believed with further education and follow-up we can help them achieve better self-management. Sustainability will be achieved by meeting the objectives previously laid out in this paper. This will show the value of the program and encourage future funding. If necessary to ensure continued effectiveness of the program, AIDP is capable of adapting its methods to new circumstances.